The quiet route to China.

Adriatic Partners opens China’s digital advertising market to Italian fashion houses. Every major platform, one discreet counterpart, run from Hong Kong.

The route is older than the internet.

In 1880, steamships from Trieste reached Hong Kong. In 1912, an express line to Shanghai followed. They carried coffee and spice, and a conviction that two distant markets belonged together. We carry the same conviction, with better instruments.

  1. Trieste · 45.6495° N 13.7768° E
  2. Port Said · 31.2653° N 32.3019° E
  3. Bombay · 18.9220° N 72.8347° E
  4. Colombo · 6.9271° N 79.8612° E
  5. Singapore · 1.2644° N 103.8200° E
  6. Hong Kong, 1880 · 22.2867° N 114.1500° E
  7. Shanghai, 1912 · 31.2400° N 121.4900° E

One counterpart. Every platform.

China’s audiences live inside closed ecosystems, each with its own rules, formats and auctions. We buy across all of them on your behalf, so your house deals with one partner, in your language.

  • WeChat and Tencent Ads
  • Douyin and Ocean Engine
  • Xiaohongshu (RED)
  • Baidu
  • Weibo
  • Bilibili
  • Tmall and JD retail media
  • Programmatic in-app, Chinese SSPs

How we work.

  1. Read

    Where your house is already seen in China, by whom, and how it is spoken about.

  2. Plan

    A platform mix and budget built around your collections and calendar.

  3. Activate

    Buying across walled gardens and programmatic in-app inventory, managed daily from Hong Kong.

  4. Measure

    One report across every platform, in Italian or English.

Discretion is the service.

We do not publish the names of the houses we work with. They would not want us to, and neither would you.

Begin a conversation.

Tell us about your house and where you want to be seen. Every enquiry is read and answered personally.

Write to us

contact@adriaticpartners.cn

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